MISS RAGE
To stream entertaining content on Twitch and be all over other social media platforms, is the life of Miss Rage. Below you will find how I rebranded all of her visible assets, animations and also threw in some fabulous merchandise design on top.
ReBRANDING
PROCESS
It all started with the new logo and icon created back in September 2021. Julia approached me with her idea of rebranding her whole set of brand assets back in the summer of 2021 because her old Logo (which was designed back then also by me) was outdated and she needed something more modern, fresh-looking, and more contemporary, but not ditching the idea of the old logo which had a feminine touch of metal music and tattoos to it. We also came up with an idea for an icon too so now when she wants to brand little things where the full logo wordmark has no place we can use something smaller instead. And to round things up I introduced some fresh new colors and based a pattern around the new elements. So now what you see below is how the rebranding turned out.
Logo Wordmark +
Icon Redesign
Social Media
Rebranding & ANimation
To round this package of assets of a complete set of social media assets such as header graphics for different platforms, timetable images and twitch assets were generated to fit Julia's needs.
Merchandise
Based on Julia's favorite games and how her playstyle is, we also decided to create some new illustrations for her first drop which then got produced by Masters of Merch, a Vienna-based company, which is known for its high-class production technique and garments. The color red was used to emphasize even more the term RAGE that she is known for and then also developed in her name.
Last but not least some physical paper products had also to be produced. The last two visual key elements here were the Japanese kanji letters for RAGE which sits behind the main logo wordmark and on the left side slightly visible, the morse code, which is used as a graphical element that says MISS RAGE.
